Attending Tradeshows Allow You to Meet Your  Competitors

First, you’ll meet the competition. How do you compare with them?

How do they do things and go about advertising? What makes them more or less successful than you? Try to avoid their mistakes and benefit from their bright ideas. Only at a trade show can you get competitive intelligence information so easily. You’ve got them at the tips of your fingers. They may appear extremely confident during their sales pitch and with their flashy marketing gimmicks, but they are in a very vulnerable position, giving everything they’ve got, and they are worried about their competition, which is you!

Take advantage of this unique position. Also, walk the entire trade show from the beginning, before all the exhibitors get to know each other, and ask many, many questions.

A simple walk around the trade show floor will get you: a four-pound synopsis of your market, a sack full of literature on suppliers and distributors for your target audience, and new marketing ideas. You will also be loaded down with tons of freebies: promotional coffee mugs, pens, mints, golf balls, letter openers, key rings, pins, and so forth.

While exploring the trade show floor, be sure to put yourself on mailing lists, participate in market surveys, and accept complimentary subscriptions to publications. Take advantage of all the opportunities you come across to network, get new information, and showcase your products and services.

What Does the Competition Think of You?

At the very beginning of the trade show, when you take your first walk around the floor to scope out your competition, find out what the competition thinks about you. Introduce yourself as someone else, or just give the impression you’re interested in the products or services he offers. Get creative and use your best flirting techniques. You have nothing to lose and much to gain.

Review your competitor's product line then ask them what they think of your company's products and services. Since they don't know who you are, they'll tell you what they think. It will be enlightening to hear what your competition actually says about you to prospective customers.

The trade show floor is the best place for basic competitive research. Studies show that companies are more eager to talk about their competition at a trade show than anywhere else. Of course, one of the main purposes of a trade show is to promote your products and services, but analysts say that investigating the competition is at the top of the list, too.

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