Tradeshows Will Get You Noticed by Prospective Clients

There are more than a couple of reasons to attend tradeshows; meeting potential clients, making sales and promoting your business are top reasons.

Meet Your Buyers

You want to show your products or services to well-qualified buyers. People who attend trade shows tend to be serious about buying and are already interested in what you have to offer. At a trade show, you meet people who have taken the time and trouble to attend. They have a vested interest in reviewing your products. You also get to meet current customers in person as well as potential customers and get real feedback and a feel for how your product or service is perceived, how it is performing and being used, and what you can do to make it even more appealing and useful for your customers.

Closing Sales

Plan ahead for the opportunity to do serious business selling. Sure, you’ll get plenty of tire kickers who’ll accept your promotional items and printed materials and go on to the next booth. But you’ll also get some live ones you’ll want to talk to at length and not put on hold with an “I’ll get back with you on that.” You have to be prepared for the business customer who will order from you in bulk and reorder periodically. If this person sees that you’re ready to do business efficiently and give him all your attention, you can do the transaction right there on the spot. If he doesn’t get the attention he wants, he’ll leave.

Generating Leads

The meat of attending a trade show is to compile a follow-up mailing list. This can potentially result in a return on the investment you made by attending the trade show. Collect business cards, write names down on paper, and scan people's tags. You must build up your mailing list and follow up immediately upon returning to the office after the show is over while your company is still fresh in people's minds.

Following up promptly makes a good second impression. Whether you simply call or send additional literature and information, handling requests quickly show potential clients that you provide high-quality customer service and value their time.

Meet the Press

At a trade show, you can meet with people from your industry's trade press. They always attend such events and you will probably never have a better chance to speak with the top editorial staff. You’ll also have the opportunity to meet with distributors, wholesalers, and brokers.
 

Marketing Tips:

Packaging and display  Tradeshow marketing  Advertising
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