Timeless Promotional Giveaways

Your product is a winner, and you have your trade show exhibit ready to go. 

The booth is set up, and all you need now are the customers. Attracting customers is just as important as the quality of the product you’re selling. How do you attract customers so they can find out how great your product is? Trade show giveaways!

Promotional tools are items designed to attract customers and promote business. They also continue to help market a business or product long after the trade show is over by keeping the company’s name and logo in circulation. To sum it up, the basic strategy is to lure potential customers in with freebies, let them know about your business, sell them something if possible, and end the transaction with good customer service. Whether you made a sale or not, promotional items give the customer something to remember you by and ensure that he can contact you later. Attractive, useful promotional items leave customers happy and satisfied and they’re likely to tell everyone about your great product as well as your trade show giveaways.

Choose the promotional tool or method that will attract the most visitors to your trade show booth and make your trade show exhibit successful. While being careful with your budget, buy the best promotional items that you can afford. After all, the goal is to make an impression! Promotional giveaways are kept by the customer to continually remind him of your products and services. To get your money’s worth, choose promotional items that are useful and will be used frequently. Pens, pencils, letter openers, paper cubes and notepads, magnets, and key chains are good examples. These items can be imprinted with your company name and logo.

Hold a Raffle
Holding a raffle is an effective trade show marketing strategy, especially if you require entrants to sign up at your booth or leave their business card. You can put out a bowl or other container to collect the cards. Attendees will want to return to your booth for the announcement of the prize winner. You will end up with a book full of contact information and a container full of business cards to add to your mailing list.

Free Massages and Snacks
Offering a free massage is a great attention grabber. Isn’t one of your employees going to massage school, or doesn’t she know somebody who is? Or you might hire a professional. Either way, set up the massage chair and watch the line grow as people stop by to get their free massage. You can be sure it will attract new customers to your booth.

A free food giveaway is also certain to catch the eye of passersby. Periodically, so that your supplies will last the entire length of the trade show, you can put out some snack items to entice nibblers to look over your products and chat.

Customer Service
Anything free, whether promotional items, raffles, massages, or food, will attract potential customers. However, freebies won’t keep customers. In the end, all the freebies you can give won’t matter if you don't have a good script and greet your potential customers properly with a smile and friendly conversation. Your marketing tools will work for you, but you must be the one to work them. The most important giveaway you have to offer all of your customers is genuine caring and friendliness.

Marketing Tips:

Packaging and display  Tradeshow marketing  Advertising
Sales and displays  Management tips

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