Our List of Top Promotional Giveaways

The manufacture of promotional products has grown into a huge $17 billion dollar industry.

Gift Cards, Ringtone Cards, Game Cards, and Music Download Cards

These inexpensive items can be used to show your customers that you appreciate them. With IPODs and MP3 players ubiquitous, content becomes king. Giving them three to five songs will add to their pleasure. You can also use these cards to soothe an unhappy customer, which is always easier than finding a new one.

Gift cards, the rage in 2005, will definitely continue to be popular in 2006. Today, stores advertise gift cards, but not specific products. The customer decides what to buy. With 25 percent of all balance amounts going unspent, these cards are a cash cow to those selling them. Every size of business is now using these cards; they’re no longer the province of major department stores or exclusive franchises. An especially important benefit is that gift cards ensure future sales in your store or business.

Apparel

Cheap T-shirts used to be the main promotional product in apparel. Today corporate apparel is big business. Companies like Liz Claiborne, The Gap, American Apparel, Old Navy, Nike, Reebok, Ping, Ashworth, and others are all involved in producing promotional T-shirts, sweat pants, jackets, pants, oxford shirts, socks, golf apparel, hats, and shoes.

Lanyards

Once mainly a trade show item, lanyards are now everywhere. They have branched out into hundreds of industries, and the quality of the material and printing has greatly improved in recent years. The minimum quantity for special plastic designs from China has been reduced. Lanyards are used in hospitals, customer service, schools, and businesses. They are used on the sales floor and by ordinary people to hold their water bottle or house keys when they walk. Ten different attachments are available.

USB Drives

Only a few years ago, USB drives were a novelty. Now they're an essential item for busy executives who need to carry their files with them wherever they go. Branding your logo and company on these items is a sure way to be seen and appreciated over and over. It can also automatically send people to your web site. With different storage amounts available, you’re sure to find some drives within your price range.

Dog Tags

Dog tags have replaced the awareness bracelet as the newest craze. They can be co-branded and personalized with consecutive numbers or bar codes. They can be used as raffle or admission tickets or to encourage people to go to your web site.

When it comes to using promotional products, it doesn’t cost more to do it right. It cost more to do it wrong, even when it’s cheap in the short run. A sloppy product can tarnish your reputation and image more than the few pennies you saved on opting for an inferior promotional item. The goal should be not to spend the least amount, but to get the most for your money.

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